Resources Library by ANA

Putting products in the program

The paper describes a cooperative study between media agencies and a conventional broadcaster to assess and quantify the impact on adding product placement to a program and a product's integration into the program narrative. The study measured...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai

Company: MindShare

June 21, 2005

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Ken Purdye, Pasquale A. Pellegrini

June 21, 2005

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tatyana Koshechkina, Nick North

Company: GfK

June 21, 2005

A theoretical and empirical study of product placement quality

Based on expert, domain knowledge and experience, academic advice and guidance, as well as an extensive meta-analysis of existing advertising, awareness, involvement, and perception studies, iTVX, in collaboration with OTX Research of California...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Raymond C. Petit, Frank Zazza

June 21, 2005

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Company: GfK

June 20, 2005

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Company: KANTAR TNS Malaysia

June 20, 2005

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andrea Mezzasalma

Company: GfK

June 20, 2005

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Laurent Florès

Company: MetrixLab

June 20, 2005

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept.Details are portrayed on how GPS is used on a large scale in Switzerland for mobility...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Martial Pasquier, Felix Mende

June 20, 2005