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Establishing online audience measurement based on onsite usage data and survey information

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Company: KANTAR TNS Malaysia

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Abstract:

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research. This paper presents results from their new and standardized coverage study in order to provide a common basis for media planning in the online market. The initial data provides an interesting insight into the usage patterns of many websites and the structure of their users.

Stephan Noller

Author

This is a long description of some author details.

Jürgen Sandhöfer

Author

This is a long description of some author details.

Oliver Pischke

Author

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Catalogue: Panel Research 2007

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Company: respondi

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Citation

Markut and Hellwig (2007a, October 28). Web 2.0 market research. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/web-2-0-market-research


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Research World (March-April 2015)

Catalogue: Research World 2015

Author: ESOMAR B.V.

 

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B.V., E. (2015a, April 15). Research World (March-April 2015). ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/research-world-march-april-2015-


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Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


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Citation

Noller, Sandhöfer and Pischke (2005a, June 20). Establishing online audience measurement based on onsite usage data and survey information. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia