Back

Establishing online audience measurement based on onsite usage data and survey information

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Company:

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Abstract:

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research. This paper presents results from their new and standardized coverage study in order to provide a common basis for media planning in the online market. The initial data provides an interesting insight into the usage patterns of many websites and the structure of their users.

Stephan Noller

Author

This is a long description of some author details.

Jürgen Sandhöfer

Author

This is a long description of some author details.

Oliver Pischke

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Online audience distribution and duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Michael Zeman

 

June 12, 2002

×

Citation

Zeman, M. (2002a, June 12). Online audience distribution and duplication . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/online-audience-distribution-and-duplication-


Research Papers

Worldwide online measurement

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Adam Phillips

 

June 1, 2001

×

Citation

Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/worldwide-online-measurement


Research Papers

Online survey of online customers

Catalogue: ESOMAR Net Effects 1999

Authors: Jan Enander, Attila Sajti

 

June 15, 1999

×

Citation

Enander and Sajti (1999a, June 15). Online survey of online customers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/online-survey-of-online-customers


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Noller, Sandhöfer and Pischke (2005a, June 20). Establishing online audience measurement based on onsite usage data and survey information. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/online-survey-of-online-customers