Author: "Edward Malthouse

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Research papers

Addressable TV advertising

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 13, 2017
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska

Videos

Addressable TV Advertising

Catalogue: Big Data World 2017: Smart Data Integration
Date: January 15, 2017
Authors: Edward Malthouse, Judy Franks

Research papers

The effect of engagement with social media on purchase behaviors

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Date: June 23, 2013
Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim

Research papers

A day in the life...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary

Research papers

Measuring involvement with editorial content

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Bobby Calder, Edward Malthouse

Research papers

Qualitative effects of media on advertising effectiveness

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Bobby Calder, Edward Malthouse