The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The studio connects and entrusts internal stakeholders to dive deep into consumer/citizens' wishes and needs, to share inspiring observations with co-workers and to stimulate them to create an action plan together. This newly created mobile application - which is fully responsive - consists of several consumer/citizen inspiration "walls", where each wall starts from a consumer/citizen friction. The presentation will demonstrate the power of this platform.