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Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018
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Citation

Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain


Videos

Tell me what you like and I'll tell you who you are

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
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Citation

Jimenez, N. K. (2018a, May 13). Tell me what you like and I'll tell you who you are. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are


Videos
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Citation

Limapichat and Limapichat (2018a, May 13). King Bhumibol. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/king-bhumibol


Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Chris Stephenson
May 13, 2018
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Citation

Stephenson, C. (2018a, May 13). Merge. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/merge


Research papers

The social (network) choice

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
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Citation

Jimenez, N. K. (2018a, May 13). The social (network) choice. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-social-network-choice


Research papers

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 13, 2018
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Citation

Kumar and Talwar Sekhar (2018a, May 13). In pursuit of happiness. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/in-pursuit-of-happiness


Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place-9288


Videos

Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place