Application of NUDGE to improve re-launch success

Date of publication: May 13, 2018

Company: Unilever

Abstract:

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help consumers migrate to the new brand. Initial business results (Dec 2017) have been very positive.

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