Abstract:
In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help consumers migrate to the new brand. Initial business results (Dec 2017) have been very positive.
This could also be of interest:
Research Papers
NUDGE
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
Videos
French government: Nudge me tender
Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
Research Papers
The re-launch of a relaxant in Italy
Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
 
September 1, 1966
