Author: "ESOMAR B.V.

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Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

Catalogue: ESOMAR Yearbook 1962-1963
Date: August 1, 1961
Author: ESOMAR B.V.

Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

Catalogue: ESOMAR Conference 1960
Date: September 13, 1960
Author: ESOMAR B.V.

Research papers

Creation of a brand image for a new product

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: ESOMAR B.V.