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Kick off

Date of publication: April 24, 2024

Catalogue: Latin America 2024

Company: ESOMAR

Author: Ray Poynter

Abstract:

ESOMAR leadership sets the tone for the final day of the conference

Ray Poynter

Author

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Research Papers

An exercise in trade-off

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: John R. Lawford

 

September 1, 1976

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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research Papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

 

October 26, 1987

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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/brand-price-trade-off-


Research Papers

The baptism of the trade off model in Europe

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Dick Westwood, Peter J. Hayes

 

September 1, 1974

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Citation

Westwood and Hayes (1974a, September 01). The baptism of the trade off model in Europe . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Poynter, R. (2024a, April 24). Kick off . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-