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Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


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Arango, J. (2024a, April 24). Colombia Despite Prejudices. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/colombia-despite-prejudices


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Quinones, C. (2024a, April 24). Consumer Insights. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/consumer-insights


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Nguyen, M. (2023a, November 28). Discussion-The Taste of Innovation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/discussion-the-taste-of-innovation


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B.V., E. (2023a, November 28). YES Awards 2023. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/yes-awards-2023-12356


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Sualog, L. (2023a, November 28). Discussion-Exploring Research Innovation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/discussion-exploring-research-innovation


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Kapadia, Ramsinghani and Wilson (2023a, November 28). Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/flavor-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


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Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


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Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination