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Consumer Insights

Date of publication: April 24, 2024

Catalogue: Latin America 2024

Company: Consumer Truth

Author: Cristina Quinones

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Cristina Quinones

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Research Papers

Actionable consumer insights

Catalogue: Consumer Insights 2007

Author: Richard Atkinson

Company: 2CV Research

May 7, 2007

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Citation

Atkinson, R. (2007a, May 07). Actionable consumer insights. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/actionable-consumer-insights


Research Papers

Making a difference with consumer insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji

Company: McKinsey & Company

February 11, 2009

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Citation

Takenoshita, Spatharou and Banerji (2009a, February 11). Making a difference with consumer insights. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/making-a-difference-with-consumer-insights


Research Papers

From consumer connection to consumer insight

Catalogue: Consumer Insights 2007

Author: Malgorzata Blachowska

Company: Nestlé

May 7, 2007

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Citation

Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/from-consumer-connection-to-consumer-insight


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Quinones, C. (2024a, April 24). Consumer Insights. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/from-consumer-connection-to-consumer-insight