Resources Library by ANA

Introduction

Less than five per cent of attitude research is represented by the opinion polls published in the newspapers and broad- cast on the radio and television. Yet most public attention is focussed on this aspect of the market research industry....

Catalogue: Seminar 1986: Opinion Polls

Author: Robert M. Worcester

June 15, 1986

Advancing the science of advocacy polling

This paper demonstrates how a campaign embracing advertising and advocacy polling was developed on behalf of the Greater London Council (the GLC) to combat the Government's attempts to abolish the GLC. The paper shows how research shifted from being...

Catalogue: Seminar 1986: Opinion Polls

Authors: Denis Robb, Tim Burns

June 15, 1986

Analyzing trends in West European opinion

The Euro-Barometer surveys have played an important role in facilitating the analysis of political and social change. By providing a relatively long time series of cross-nationally consistent measures of mass orientations toward key subjects, this...

Catalogue: Seminar 1986: Opinion Polls

Author: Ronald Inglehart

June 15, 1986

A new type of copier

At the end of 1984 Canon, represented in Switzerland by W. Rentsch AG, decided to launch a completely new type of copier: the Canon Laser Copier 9030. This machine has a wide range of new features based on digital principles. Primary research was...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: René Egger, Paul E. Dobler

June 15, 1986

A quantified study on what people do during commercial breaks

By using a mostly forgotten research technique of observation, we were able to obtain, in an unorthodox way, a clear insight into how television, including the use of all new technology, is used during the commercial breaks. We were also able to...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Chris Horsley

Company: Bates CHI & Partners

June 15, 1986

A comprehensive view of current approaches to media research

Until recently, media research has been pretty much synonymous with readership research, audience measurement and ratings, and this is where the bulk of research funds have gone. But ultimately the more significant aspect is the measurement of...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Michael J. Naples

June 15, 1986

A study into the way women react to television and magazine advertising for the same product

This paper explains why a group of UK magazine publishers choose to conduct research into the way in which magazine advertisements and television commercials interact with each other, in terms of the communication achieved. The research is described...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Alan Smith

June 15, 1986

Situation and recent developments in France

In this paper, we try to give an overview of the present situation of opinion polls in France and of the main recent developments in the field.

Catalogue: Seminar 1986: Opinion Polls

Author: Jacques Antoine

June 15, 1986

Tell me a story!

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Gerhard Batz

Company: PSYMA

June 15, 1986