Back

A new type of copier

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: René Egger, Paul E. Dobler

Abstract:

At the end of 1984 Canon, represented in Switzerland by W. Rentsch AG, decided to launch a completely new type of copier: the Canon Laser Copier 9030. This machine has a wide range of new features based on digital principles. Primary research was carried out to discover what volume of sales could be expected, the amount of interest that would be generated by the wide range of applications and which sales, communications and distribution policies were to be selected. The information was passed on to Canon's European agents, and the Canon copier met with an exceptional amount of success when it was introduced.

René Egger

Author

This is a long description of some author details.

Paul E. Dobler

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

3100 copier advertising effectiveness

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 25, 1973

×

Citation

, C. (1973a, September 25). 3100 copier advertising effectiveness . ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/3100-copier-advertising-effectiveness-


Research Reports

Advertising effectiveness study 3100 copier

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1974

×

Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research Papers

A new concept of marketing

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

×

Citation

Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Egger and Dobler (1986a, June 15). A new type of copier. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing