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A new type of copier

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: René Egger, Paul E. Dobler

Abstract:

At the end of 1984 Canon, represented in Switzerland by W. Rentsch AG, decided to launch a completely new type of copier: the Canon Laser Copier 9030. This machine has a wide range of new features based on digital principles. Primary research was carried out to discover what volume of sales could be expected, the amount of interest that would be generated by the wide range of applications and which sales, communications and distribution policies were to be selected. The information was passed on to Canon's European agents, and the Canon copier met with an exceptional amount of success when it was introduced.

René Egger

Author

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Paul E. Dobler

Author

This is a long description of some author details.

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Egger and Dobler (1986a, June 15). A new type of copier. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-marketing