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Research papers

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Authors: Amy Knowles, Darlene Macdonald
Companies: RESEARCH STRATEGY GROUP Inc, Maple Leaf Foods
September 23, 2022
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Citation

Knowles and Macdonald (2022a, September 23). Becoming a World's First! Making Carbon Neutrality a Reality. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/becoming-a-world-s-first-making-carbon-neutrality-a-reality


Research papers

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author: Ritanbara Mundrey
Company: Nestle
September 23, 2022
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Citation

Mundrey, R. (2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/sounds-with-soul


Videos

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research--11936


Videos

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Author:
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

(2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/freeze-fraudster--11942


Videos
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Citation

(2022a, September 23). Setting International Standards in How We As An Industry Measure Demographics. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/setting-international-standards-in-how-we-as-an-industry-measure-demographics


Videos
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Citation

(2022a, September 23). Fast Forward to Connected Generations. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations


Videos
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Citation

(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/customer-journey-realities


Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022
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Citation

Boyle-Komolafe, Omisakin, Anyanwu and Boyle-Komolafe (2022a, September 23). Data, Technology, People and Environment. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/data-technology-people-and-environment