Resources Library by ANA

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2008

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008

Authors: Simon Staplehurst, Jenny Heak, Andrew Green

Company: Ipsos MRBI

April 9, 2008

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008

Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper

Company: Research Now SSI

April 9, 2008

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008

Authors: Lee Ryan, Lisa Li

Company: KANTAR TNS Malaysia

April 9, 2008

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008

Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips

Companies: Ipsos MRBI, American Express Company

April 9, 2008

Real environments

Video has become ubiquitous. Shooting in a digital video format is now within the realm of the mass consumer. All it means is that researchers need to lose their chains of objectivity and start looking at research as a form of narrative. Identify and...

Catalogue: Asia Pacific 2008

Authors: Prashant Ramachandran, Kunal Sinha

April 9, 2008

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008

Author: Travyn Rhall

Company: KANTAR TNS Malaysia

April 9, 2008

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008

Authors: Sandeep Budhiraja, Kalyan Karmakar

Companies: KANTAR TNS Malaysia, Nielsen

April 9, 2008

Of heads and hearts and cultures apart!

Culture, as we all know (sometimes rather disastrously!), is a powerful mediator across a range of marketing activities. The aim of this paper is to present thoughts on enhancing communication effectiveness for the Indian market by sensitivity to key...

Catalogue: Asia Pacific 2008

Authors: Sangeeta Gupta, Ranjan Samanta

Company: PepsiCo

April 9, 2008