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Real environments

Date of publication: April 9, 2008

Catalogue: Asia Pacific 2008

Authors: Prashant Ramachandran, Kunal Sinha

Abstract:

Video has become ubiquitous. Shooting in a digital video format is now within the realm of the mass consumer. All it means is that researchers need to lose their chains of objectivity and start looking at research as a form of narrative. Identify and focus on the story being told, and if possible, involve the consumer in creating that narrative. If we are living in a world of consumer generated content, why shouldn't research too be a part of that phenomenon?

Prashant Ramachandran

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Kunal Sinha

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Ramachandran and Sinha (2008a, April 09). Real environments. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/real-world-real-time-real-results