Resources Library by ANA

Readership measurement in Europe 1994

This first ESOMAR review of the current state of play innational and international readership research throughout Europe testifies to the diversity ofconditions, needs, resources and research cultures that now exist. The methodological issuesof how...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

September 1, 1994

Let's take a new look at brand image measurement

The measurement and monitoring of brand image is a major requirement of marketing management and a major preoccupation among market researchers. It has been for almost fifty years. The ways in which brand image is measured have not changed much in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Peter Sampson

Companies: Burke, Inc.,

September 1, 1994

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

Solutions to management problems

This paper will show that qualitative research methods can contribute to an increased effectiveness of traditional market research and can offer a solution to a variety of management problems related to the development and implementation of a (new)...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Julie Visser

Company: NIPO

September 1, 1994

New cultural maps for the 90's

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Larry Hasson, Michel Ladet

Company: RISC S.A.

September 1, 1994

ESOMAR Annual Market Study 1993

This current report covers the 1993 market statistics. For the sixth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1994

Random individual samples within households or how inadequate methodologies lead to a waste of time and money

This paper demonstrates that those random procedures for selecting individuals in households will lead to enormous shortcomings in the representativeness of the individual sample while the agencies will need a second or third wave to obtain a minimum...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Theo Hess

Company: NIPO

September 1, 1994

Is the tail of market research wagging the dog?

In the 1980/90s, with the development of evermore sophisticated computers and software packages, Market Research has moved itself into an industry that is more concerned with the accuracy of predicting the value of Events than with, what Market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Martin C. van Herk

September 1, 1994

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994