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Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
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Citation

Kroeff, L. (2017a, June 15). Brand semantic clustering. ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/brand-semantic-clustering


Research papers

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
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Citation

Kroeff, Milanez, Dallegrave, Sainati and Cauduro (2017a, June 15). Brand semantic clustering . ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/brand-semantic-clustering-


Research papers

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society-9005


Videos

Getting to know a protagonist

Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Nihan Sahan Eren
June 15, 2017
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Citation

Eren, N. S. (2017a, June 15). Getting to know a protagonist. ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/getting-to-know-a-protagonist


Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
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Citation

Alvarez, F. (2017a, June 15). How to conduct research in a virgin market (Spanish). ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/how-to-conduct-research-in-a-virgin-market-spanish-


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved April 28, 2026, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-