Abstract:
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how businesses are succeeding by responding to increasing consumer consciousness and social challenges. Businesses have responded by adapting existing products and services, or by creating new ones. In one group, companies are communicating with consumers with tools like charitable donations or product certifications. In the second, they have focused on identifying new business solutions to social needs. In this presentation, research providers and client will learn about the changing business environment and approaches companies can adopt.
Magazines
Research World (March-April 2017)
Catalogue: Research World 2017
Author: ESOMAR B.V.
 
April 1, 2017
Research Papers
Building a pet-friendly omnichannel marketplace
Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 7, 2019
Research Papers
Sustainable tourism
Catalogue: Latin America 2020 - Insights Festival
Author: Julia Fillingame
Company: Euromonitor International
October 19, 2020
