Resistance is futile, you will be assimilated

Date of publication: June 15, 2017

Abstract:

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do different survey mediums reach different audiences? Which method is able to get the hard-to-reach audiences and at what day/time/occasion? PAPI - Assimilation or Annihilation? How do digital insights help brands like Etihad better meet their customer needs and drive breakthrough innovation?

Hector Paris

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Dushyant Gupta

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