Resources Library by ANA

The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Manuel Garcia, Roberto Ruiz, Esther Franklin

Company: Nielsen

June 15, 2015

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Ron Gailey, Stephen Phillips, Pete Cape

Companies: ZappiStore, Research Now SSI, The Coca-Cola Company

June 15, 2015

ESOMAR data protection checklist (French)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2015

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Chris Riquier, Matthew Smith

Company: KANTAR TNS Malaysia

June 15, 2015

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Pete Cape

Company: Research Now SSI

June 15, 2015

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations

Authors: Dave Choate, Chad R. Maxwell

June 15, 2015

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Company: KANTAR TNS Malaysia

June 15, 2015

Catch trends - Measure ads

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us....

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Taylan Yildiz

June 15, 2015

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere

Company:

June 15, 2015