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Leveraging qualitative for indigenous innovations

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Company:

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Abstract:

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work. During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them to modern contexts at the early stage of the innovation journey, based on work done in partnership with PepsiCo Foods (India) Consumer Insights.

Ruchira Jain

Author

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Irene Joshy

Author

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Hamsini Shivakumar

Author

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Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-for-innovations-and-innovation-management-