Back

Leveraging qualitative for indigenous innovations

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Company:

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Abstract:

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work. During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them to modern contexts at the early stage of the innovation journey, based on work done in partnership with PepsiCo Foods (India) Consumer Insights.

Ruchira Jain

Author

This is a long description of some author details.

Irene Joshy

Author

This is a long description of some author details.

Hamsini Shivakumar

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations