Catch trends - Measure ads
Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us. We'll discuss how search data could reveal emerging trends, hotspots and disease outbreaks. We'll also talk about the tools to predict the success of a creative before the campaign, optimise media-plans in flight, and measure ROI, all in a complex mobile world.
- This could also be of interest