Catch trends - Measure ads

Date of publication: June 15, 2015

Author: Taylan Yildiz

Abstract:

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us. We'll discuss how search data could reveal emerging trends, hotspots and disease outbreaks. We'll also talk about the tools to predict the success of a creative before the campaign, optimise media-plans in flight, and measure ROI, all in a complex mobile world.

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