Author: "Gerald J. Goodhardt

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Research papers

How does advertising affect loyalty?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

Research papers

Audience appreciation and audience size

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Factor analysis

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Evaluating a consumer dial

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Loyalty reports

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Gerald J. Goodhardt

Research papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

Research papers

The duplication of television viewing between and within channels

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Gerald J. Goodhardt

Research papers

Consumer purchasing patterns in successive time-periods

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Gerald J. Goodhardt