Author: "Gerald L. Patrick

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Case studies

How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Gerald L. Patrick

Research papers

Identification of industrial new product opportunities through utilization of graphic stimuli

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Gerald L. Patrick