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Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/project-loire-


Research papers

Survey research on crime, criminal law and criminal justice in Belgium

In this paper we shall try to give a brief account of the public opinion polls held or planned in Belgium in the realm of criminality, criminal law and criminal justice. We have thought fit to distinguish three headings: 1. public opinion polls which...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. Van Houtte
September 1, 1973
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Citation

Van Houtte, J. (1973a, September 01). Survey research on crime, criminal law and criminal justice in Belgium. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-belgium


Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch


Research papers

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research
Authors: Werner Brög, Michaela Voltenauer
December 1, 1977
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Citation

Brög and Voltenauer (1977a, December 01). Actual problems of the migration for employment in Western Europe. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/actual-problems-of-the-migration-for-employment-in-western-europe


Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977
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Citation

Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department