The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.
In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation of web sites. Market researchers are therefore confronted with a new challenge: to develop and fine-tune research techniques to assess web sites capacity to effectively perform their many functions, from communication of corporate image to e-commerce. Eurisko has developed original tools for data collection and analysis. This paper presents these methodologies by exploring them from a theoretical standpoint; examining some interesting results obtained; and highlights possible solutions to develop and test for the future.
In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the design and evaluation of web sites.Market researchers are therefore confronted with a new challenge: to develop and fine-tune research techniques to assess web sites' capacity to effectively perform their many functions, from communication of corporate image to e-commerce. Eurisko has developed original tools for data collection and analysis. This paper presents these methodologies by exploring them from a theoretical standpoint; examining some interesting results obtained; and highlights possible solutions to develop and test for the future.
This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer satisfaction measurement system and reports on the approaches developed for dealing with two issues of great concern for the future of eBusiness management: the need for new technologies capable of handling individual-level vs. aggregate-level analysis and the research imperative of fusing behavioral and attitudinal data in a single set at the individual customer level. The paper also demonstrates the need for and the viability of global research partnerships that can bring together the most advanced technologies regardless of the country or continent of their origin.