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Research papers

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Authors: Deepak Varma, Anna Wilgan, Matt Baldwin
Company: Kantar
September 23, 2022
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Citation

Varma, Wilgan and Baldwin (2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising


Research papers

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng
Companies: IPSOS, MasterCard, Merrill Lynch Bank
September 23, 2022
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Citation

Garcia-Garcia, Jeffries, DeLancey, Ryan and Cheng (2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion


Research papers

Ending Period Shaming in East Africa, and Beyond, for Good

The impact of shame on women and girls is a complex and multi-faceted issue that is at the core of thisresearch paper. How does shame touch the lives of girls and women? Does it have lasting repercussionsbeyond the initial experience of feeling or...

Catalogue: Congress 2022: 75th Anniversary
Authors: Amelie Truffert, Rhonda Fontaine, Paul Drawbridge
Company: Ordinary Differences
September 23, 2022
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Citation

Truffert, Fontaine and Drawbridge (2022a, September 23). Ending Period Shaming in East Africa, and Beyond, for Good. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/ending-period-shaming-in-east-africa-and-beyond-for-good


Research papers

Human-centric Innovation...On the Edge

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming upwith leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and gettinginspired by an edgy crowd of global...

Catalogue: Congress 2022: 75th Anniversary
Authors: Nicole Umana, Thomas Troch
Companies: InSites Consulting, Mars Wrigley
September 23, 2022
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Citation

Umana and Troch (2022a, September 23). Human-centric Innovation...On the Edge. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/human-centric-innovation-on-the-edge


Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa


Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
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Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement