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Videos

Leveraging AI For Optimized Acquisition and Consideration

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is...

Catalogue: Congress 2024
Author:
Company: SimilarWeb
October 1, 2024
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Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/leveraging-ai-for-optimized-acquisition-and-consideration


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Videos
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Citation

Obukhova, Brezout and Guidi (2024a, October 01). Minds and Machine. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/minds-and-machine


Videos

Tony Cowling Foundation Industry Innovation Award

The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Tony Cowling Foundation Industry Innovation Award. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tony-cowling-foundation-industry-innovation-award


Videos

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634


Videos

Innovating like Prometheus

Catalogue: Congress 2024
Author: Kendall Nash
Companies: , Burke
October 1, 2024
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Citation

Nash, K. (2024a, October 01). Innovating like Prometheus. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/innovating-like-prometheus


Videos
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Citation

Quinn-de Jong, A. (2024a, October 01). AI & YOU: Augment your Human Superpowers with AI. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/ai-you-augment-your-human-superpowers-with-ai


Videos

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
October 1, 2024
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Citation

Reynolds et al. (2024a, October 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/emotion-inducing-fragrances-12572


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers