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Videos

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
October 26, 2017
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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108


Videos

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
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Citation

Endo, Moriguchi and Toll (2017a, October 26). Adopting an entrepreneur. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-9100


Videos

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people's lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions for...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
October 26, 2017
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Citation

Feld, Farkas and Leav (2017a, October 26). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor-9110


Videos
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Citation

Smit, M. (2017a, October 17). From one-man challenge to successful social enterprise. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/from-one-man-challenge-to-successful-social-enterprise


Videos

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, September 10). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality--9089


Videos

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995


Videos

Orchestrating key instruments to succesful collaborations

Through way of a moderated panel with two top MENAP research buyers, and an interactive Q&A with the audience, this presentation aims to emphasize how critical collaboration is in guaranteeing successful business relationships, and consequently,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Lysandros Hadjilambrou, Shaurya Bhasin
June 15, 2017
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Citation

Hadjilambrou and Bhasin (2017a, June 15). Orchestrating key instruments to succesful collaborations. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/orchestrating-key-instruments-to-succesful-collaborations


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-