Re-imagining the client-side

Date of publication: September 4, 2017

Company: Diageo


The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client needs, coupled with material changes in our ability to understand behaviour, a proliferation of data, and advances in technology. These forces mean there is a real risk that the industry loses relevance, or becomes obsolete in its current form. The primary aim of this presentation is to set the context for why client functions need to change, to discuss what the client-side role will look like, and how it will add value to organizations.

Andrew Geoghegan


This is a long description of some author details.

This could also be of interest:

Research Papers


Research Papers

  • Video