Abstract:
The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client needs, coupled with material changes in our ability to understand behaviour, a proliferation of data, and advances in technology. These forces mean there is a real risk that the industry loses relevance, or becomes obsolete in its current form. The primary aim of this presentation is to set the context for why client functions need to change, to discuss what the client-side role will look like, and how it will add value to organizations.
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Research Papers
Re-imagining the client-side
Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
Webinars
Members-only Summer Roundtable: Client-side Chat
Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
Research Papers
The other side of the coin
Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
 
May 1, 1997
