Resources Library by ANA

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu

Company: InSites Consulting

June 15, 2016

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Marco Gruhn, Kerstin Klaer

Company: AB InBev

June 15, 2016

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW

Authors: Vincent Lenne, Andy Brown

June 15, 2016

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!

Author: Finn Raben

June 15, 2016

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Neira, Jorge Fonseca

Companies: Dichter & Neira , The Coca-Cola Company

June 15, 2016

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Laurent Florès, Antoine Moreau

June 15, 2016

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Nick Coates, Richard Drury

June 15, 2016

Life inside a refugee camp: The humans behind the headlines

Opening keynote speaker.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Nils O'Hara

June 15, 2016

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW

Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi

Company: Jigsaw Research

June 15, 2016