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Research papers

Ten Questions to Stop the Spread

At the end of November 2020, The EON Group and Tangere partnered to conduct a nationwide survey in the Philippines on public awareness, understanding and perceptions on HIV. Using the Tangere app, 4,500 Filipinos completed a ten-question survey over...

Catalogue: Trust and Transformation
Author: Adam Crayne
Company: The EON Group
July 27, 2021
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Citation

Crayne, A. (2021a, July 27). Ten Questions to Stop the Spread . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/ten-questions-to-stop-the-spread--11760


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research papers
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Citation

Patki and Narasimha (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t


Research papers

Are you ready to meet EVE?

Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Garreth Chandler, Tom Caley
Company: Evolve Research
November 2, 2020
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Citation

Chandler and Caley (2020a, November 02). Are you ready to meet EVE?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/are-you-ready-to-meet-eve-


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai


Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
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Citation

Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans-


Research papers

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
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Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Research papers

Solving the paradoxes of the mobile- first world!

Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Abhinav Mohan
Companies: InMobi, Swiggy
November 2, 2020
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Citation

Mohan, A. (2020a, November 02). Solving the paradoxes of the mobile- first world!. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/solving-the-paradoxes-of-the-mobile--first-world-