Author: "Heinz Alpers

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Research papers

New challenges to market researchers (German)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Author: Heinz Alpers

Research papers

New challenges to market researchers

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Author: Heinz Alpers

Research papers

Experiments in copy-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Heinz Alpers

Research papers

Misunderstandings between advertising research men and creative men

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent

Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

Research papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964
Date: September 7, 1964
Author: Heinz Alpers

Research papers

A market with fine prospects (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Heinz Alpers

Research papers

A market with fine prospects

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Heinz Alpers