Author: "Henry Assael

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Research papers

The uninvolved consumer

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Henry Assael

Research papers

Segmenting by consumer responses to a change in a marketing stimulus

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Henry Assael, A. Marvin Jr.

Research papers

Market testing financial services in the security industry within a competitive rate structure

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Date: February 1, 1975
Authors: F. Conran, Henry Assael

Research papers

A research design to predict telephone usage among Bell System business customers

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Date: January 1, 1973
Authors: Henry Assael, R. B. Ellis