Author: "Hugh Johnson

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Research papers

Maximising the effectiveness of direct response television advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Richard Fielding, Hugh Johnson

Research papers

Audience reaction information

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Hugh Johnson

Research papers

Product purchasing and TV viewing

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Phil Gullen, Hugh Johnson

Research papers

Measurement of retail sales beyond the normal packaged grocery products

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Hugh Johnson