Author: "Isabelle Le Roy

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Research papers

Game, set, match!

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Havas Group
Date: June 1, 2008
Authors: Isabelle Le Roy, Julien Vivier

Research papers

Media in life survey

Catalogue: WM3 2007
Companies: Mediametrie, Havas Group
Date: June 3, 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Research papers

Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy

Research papers

Retailer's panel and expert system

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

More efficiency in consumer panel analysis

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand