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Videos
The evolution of PayPal: New money, new purpose
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...
Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
Research papers
The evolution of PayPal: New money, new purpose
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...
Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
Videos
The Latinas' beauty bag
An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...
Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
Videos
Social marketing campaigns, inequality and materialism
This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
Videos
Sound research
How SONOS boosted its growth trajectory by leveraging a universal structure modeling
Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
Videos
Connecting with consumers: A new way of plugging in
When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...
Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
June 15, 2016
Videos
Delighting the shopsumer in the instant gratification world (Spanish)
Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...
Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
Videos
Insights 2020: How to build an insights engine
In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...
Catalogue: Congress 2016: #WOW
Author: Mario Simon
June 15, 2016
Videos
