Resources Library by ANA

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...

Catalogue: Seminar 2016: Media Return on Investment

Author: Michalis Michael

June 15, 2016

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation

Author: Joaquim Bretcha

June 15, 2016

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah

Company: Consulting Group - Asia Insight Pte. Ltd.

June 15, 2016

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW

Authors: Daniel Jenkinson, Robert Cook

Company: Firefish

June 15, 2016

From stream to structure

One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Andrew Jeavons

June 15, 2016

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW

Author: Sjoerd Koornstra

June 15, 2016

Ceremony: Peter Cooper Excellence Award Winner

The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton

June 15, 2016

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation

Author: Kshipra Rustogi

Company: FeedBack Market Research

June 15, 2016

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Daniel Fazekas

June 15, 2016