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Videos

Youth marketing works: build or destroy their future?

?Marketing power is built by good research insights. Should we always yield that power and use insights to make profit by exploiting desire or reassurance? In this workshop we explore how we can use of the power of youth and remind yourself of ethics...

Catalogue: Congress 2024
Author: Sylvie Verbiest
Company: SMALL Kids
October 1, 2024
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works: build or destroy their future?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/youth-marketing-works-build-or-destroy-their-future-


Videos

Catalogue:
Author:
October 1, 2024
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Citation

(2024a, October 01). . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org


Videos

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
October 1, 2024
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (2024a, October 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind--12592


Videos

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
October 1, 2024
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Citation

O'Brien, Sutcliffe and Ma (2024a, October 01). Reset and Reimagine. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine-12635


Videos

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611


Videos

How data analytics has taken over fantasy football and won

Examining the evolution of the data analytics techniques being used in fantasy football and the valuable lessons they can offer market researchers??

Catalogue: Congress 2024
Author: Jon Puleston
October 1, 2024
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Citation

Puleston, J. (2024a, October 01). How data analytics has taken over fantasy football and won. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-data-analytics-has-taken-over-fantasy-football-and-won


Videos

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
October 1, 2024
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (2024a, October 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe--12559


Videos

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
October 1, 2024
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (2024a, October 01). Beyond Screens. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/beyond-screens-12575


Videos
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Citation

Adeoye, Ghabrial, Mumbu and Malek (2024a, October 01). AFRICA Panel . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/africa-panel