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Videos

The Insights Quest

?It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the...

Catalogue: Congress 2024
Author: Xabier Palacio
Company: ESOMAR
October 1, 2024
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Citation

Palacio, X. (2024a, October 01). The Insights Quest. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-insights-quest


Videos

Are Surveys Dead

With the price of surveys increasingly unsustainable, data quality still a hot topic, and the use of AI and synthetic data ever more prevalent; Cint CEO Patrick Comer poses the question: Are Surveys Dead

Catalogue: Congress 2024
Author: Patrick Comer
Company: Cint
October 1, 2024
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Citation

Comer, P. (2024a, October 01). Are Surveys Dead. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-surveys-dead


Videos
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Citation

Shekar and Farquhar (2024a, October 01). Elevating Young Researchers for Social Impact. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/elevating-young-researchers-for-social-impact


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). CEO Forum. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ceo-forum


Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
October 1, 2024
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Citation

Krolik, Raoufian and Murphy (2024a, October 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-synthesis-of-minds-12615


Videos

Closing and Awards

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Closing and Awards. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/closing-and-awards-12617


Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
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Citation

Narayanan and Prasad (2024a, October 01). Nothing to Fear but Fear Itself. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/nothing-to-fear-but-fear-itself-12633