Author: "Jacques Blanchard

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Research papers

Marketing across frontiers

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Research papers

Brand development and brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Sandra Pickering, Jacques Blanchard

Research papers

Detecting opportunities and risks to global branding

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Authors: Jacques Blanchard, Chris Macrae

Research papers

Marketing across frontiers

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Research papers

Assessor

Catalogue: Seminar 1983: New Product Development
Date: October 2, 1983
Authors: Jacques Blanchard, Carlos Harding

Research papers

Sequential models for product development and launch

Catalogue: Seminar 1975: Market Modelling
Company: L'Oréal
Date: June 1, 1975
Authors: P. Malaise, Jacques Blanchard

Research papers

Research for decisions

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: J. D. W. Stewart, Jacques Blanchard