Author: "Jagdish N. Sheth

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Research papers

The future of market research products and markets

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Author: Jagdish N. Sheth

Research papers

Should multi-country advertising research be universal or unique?

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Author: Jagdish N. Sheth

Research papers

Strategies of increasing carpooling behavior among urban commuters

Catalogue: Seminar 1977: Social Research
Date: December 1, 1977
Authors: Jagdish N. Sheth, Abraham D. Horowitz

Case studies

Strategies for management use and system survival for marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

Research papers

Some thoughts on the future of marketing models

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jagdish N. Sheth

Research papers

Towards a model of individual choice behaviour

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Jagdish N. Sheth

Research papers

Relevance of segmentation for market planning

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: Jagdish N. Sheth