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Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved June 14, 2024, from
Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing
Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing
Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers
Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy
Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-logic-of-models-in-market-research
Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-
Wilkins, L. (1966a, August 01). Some unusual sampling experiences in human systems problems. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/some-unusual-sampling-experiences-in-human-systems-problems
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-