Resources Library by ANA

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth

Author: Patricio Pagani

Company: Infotools

June 15, 2014

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Nelsom Marangoni, Cristiane Coradi

June 15, 2014

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?

Authors: Kevin Cowan, Lisa Edgar, David Bunker

June 15, 2014

Business hierarchy of needs

A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a ‘hierarchy of needs’ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Owen Jenkins

Company: Kadence International

June 15, 2014

Ceremony: Award winner presentation

Award winners presentation from Finn Raben, ESOMAR Director General, and Dan Foreman, ESOMAR President.The congress awards are divided in 3 categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti Award)

Catalogue: Congress 2014: What Inspires?

Authors: Finn Raben, Dan Foreman

June 15, 2014

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?

Author: Alejandro Moreno

June 15, 2014

The journey

Opening keynote speaker:Debra Searle, Professional Adventurer, Solo Atlantic Rower, TV Presenter and Author, UK

Catalogue: Congress 2014: What Inspires?

Author: Debra Searle

June 15, 2014

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sungeun Kwon, Minwook Kim

Company: KANTAR TNS Malaysia

June 15, 2014

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Alex Johnson

Company: KANTAR TNS Malaysia

June 15, 2014