Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but where the convenience of quick eye or wrist-level photography could provide additional benefits. It may be easier to capture images and they may be more representative of the experience â but might the quality and volume lead to difficulties with codification? Weâll assess the respondent experience, the types of image captured and how image recognition techniques we use for mobile image data could be applied. Weâll also report on the technology, covering usability, reliability and an initial view on integration to the data collection process.
Author: Joeri Van den Bergh
June 15, 2012
Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?
Catalogue: Insights Festival 2020
Authors: Arlette Leumbou, Kjell Massen
September 17, 2020
- This could also be of interest