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Videos

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment
Author: Mariana Irazoqui
June 15, 2016
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Citation

Irazoqui, M. (2016a, June 15). SKO videodata integration model. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/sko-videodata-integration-model


Videos

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Yoshida and Hoshi (2016a, June 15). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend-


Videos

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW
Author: Sarah Cunliffe
June 15, 2016
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Citation

Cunliffe, S. (2016a, June 15). The implicit debate . ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-implicit-debate-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-


Videos

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
June 15, 2016
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Citation

Catling and Patel (2016a, June 15). Big Data and research data. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data-8685


Videos

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Alastair Liptrot, Paul Labagnara
June 15, 2016
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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Videos

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016
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Citation

Epstein and Luzzi (2016a, June 15). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions-8670