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Behavioural economics gets real

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Authors: Leigh Caldwell, Lizzi Seear

Abstract:

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A global qual and quant survey of 30,000 people in six countries on four continents used psychological interviewing, implicit tools and priming to gain unprecedented insight into what hotel guests really want, how to give them unparalleled customer experience, and how to increase revenue.

Leigh Caldwell

Author

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Lizzi Seear

Author

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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


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Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

 

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Citation

Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-science-of-engagement


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Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2