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A debrief through a virtual reality window

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Authors: Alastair Liptrot, Paul Labagnara

Abstract:

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual Reality to take a research debrief to the next level. A WOW factor that has never been seen before.

Alastair Liptrot

Author

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Paul Labagnara

Author

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Research Papers

A debrief through a virtual reality window

Catalogue: Congress 2016: #WOW

Authors: Paul Labagnara, Alastair Liptrot

Company: The Lab Strategy & Planning

September 22, 2016

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Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window


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Authors: Clive Wright, Stephen P. Needel

 

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Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality


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Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 24, 2024, from


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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112