Resources Library by ANA

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big

Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood

September 26, 2013

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research's purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big

Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon

September 26, 2013

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 23, 2013

Research World (September 2013)

In this issue we explore if bigger really is better. Great interviews, insightful ideas and overall a block busting read.

Catalogue: Research World 2013

Author: ESOMAR B.V.

September 15, 2013

Revue Française du Marketing (Septembre 2013)

Le thème de l'enfant consommateur est en marketing souvent évoqué et étudié. Pourautant, deux questions se posent: si l'on admet que le prix est un élément fondamental dans les choix que pose le consommateur, quel quesoit son...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2013

Inspirational customers dialogues

The annual catalogue is IKEA's main communication channel with existing and potential customers globally. This case study demonstrates how the 2013 edition of the catalogue was evaluated through MROCs in five different countries. The presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Frédéric Gennart, Pieter De Vuyst, Frank Naessens, Tom De Ruyck

Company: InSites Consulting

June 23, 2013

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Jeff Vidler, Michelle Darcy, Denise Brien

June 23, 2013

Youth mobile world!

New media have been widely credited with providing a forum for young people to voice their opinions. To understand why the new media are such a powerful draw, we conducted a mixed-method study among youth in seven media markets. The methodology was...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Anastasia Mirzoyants, Aneta Guenova

Company: InterMedia Survey Institute

June 23, 2013

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate

June 23, 2013