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Feel nothing, do nothing

Date of publication: September 26, 2013

Catalogue: Congress 2013: Think Big

Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood

Abstract:

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and challenged our knowledge about consumers online – how they feel and how they buy, and helped MasterCard to develop the positioning for their on-line payment services.

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