Resources Library by ANA

Clustering Italian agriculture

This paper outlines the results of an integrated study carried out for I.C.I. Solplant by Burke B.I.S. in 1985 which aimed at identifying differentiated typologies of farmers on the Italian market. The study was divided into two phases: 1) The...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Alberto Garbarino, Roberto Luperini

Company: Burke, Inc.

June 15, 1987

Reorganization of the agricultural distribution in France

This paper deals with the reorganisation of agricultural distribution in France and the implications thereof on marketing research in the agricultural field. Due to internal as well as external factors, the current structure of agricultural...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Brieuc Martin-Onraet, François Attali

June 15, 1987

What price advice?

This paper will describe how a sector within the British agricultural industry has been required to adjust to the political and economic problems in agricultural production prevalent in the 1980's. During the Second World War and in subsequent...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Christine Ward

June 15, 1987

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

June 15, 1987

The impact on marketing research Of MMIS and scanning data

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

June 15, 1987

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: François R. Delauzun, Colin M. Wilding

Company: British Broadcasting Corporation (BBC)

June 15, 1987

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Dorte Tjellesen

June 15, 1987

A model for a cost-benefit analysis of a new pharmaceutical

There is growing clamour of late that the evaluation of new pharmaceuticals should not only contain analysis of safety and efficacy, but also elements of economic analysis. The reason: the quality of present-day background material is such that it...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: P. Hertzman

June 15, 1987

How to win in the Yugoslav market

This paper sets out the major changes of inheres to foreign companies, i.e. the turn of the official economic policy towards a market-regulated national economy and the consequent new possibilities for cooperation. To this end new legislative avenues...

Catalogue: ESOMAR Congress 1987

Authors: Zivorad Zlatkovic, Mile Jovic, Stojadin Stojsavljevic

June 15, 1987